What you need to know about Google’s product changes

We’ll soon say sayonara to Feedburner and Reader, but this PR pro has some better alternatives, as well as a sneak peek at Google’s newest products.

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As if it wasn’t enough to hear rumors of Feedburner shutting down, Google announced Reader is retiring. Is Alerts next?

I’ve always said we’re not Google’s users, we’re the products, so it shouldn’t be so devastating when Google takes away our free products. But change is hard. And it is devastating.

On the flip side, however, Google is launching some new things that will help you retrieve data and make better decisions, such as Universal Analytics and showing trackbacks to your site.

Let’s first talk about where you can go to get the services you’re accustomed to having without a lot of painful change:

1. Feedburner replacement

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