You’ve probably read all the facts you want to about Instagram. But if you haven’t, here’s a quick refresher:
- Instagram has more followers than Twitter
- Selfies rule Instagram
- Ninety percent of users are under 35
When you’re using Instagram, you’re probably not thinking those facts. You’re deciding which filter works best for your picture.
But did you wonder how your filter selection fits your corporate communications personality?
Normal: If you’re not using a filter, you’re probably on Instagram to keep an eye on your kids. At the office, you’re happy that social media is part of your communication strategy, but you’re even happier someone else is in charge. Your co-workers see you as consistent, reliable and dependable, but come on, team #nofilter. Experiment every once in a while. Your kids—and co-workers—are having a lot of fun.
Valencia: You come across as laid back, but you can get your point across in big, colorful ways. You might speak softly at meetings, but people hear what you’re saying. Co-workers like coming by your desk because you have a hodgepodge of antiques on your shelves.
Moon: You’re a former journalist, turned PR pro. You used to write ledes, but now you write about lunch specials on your company’s intranet. Like the filter, you dream of simpler times—of black and white—but try to enjoy the sharp contrasts and richness this PR gig can give you. (Hint: If you’re looking for an adrenaline rush, send out an embargoed press release.)
Lo-Fi: Even though that picture of the tuna melt on your desk looks great, nobody wants to smell it. Enough with the foodie pictures, #lofi. Get back to work.
Rise: You’re the heart and soul of the 9-to-5 corporate communications grind. Just like the filter, there’s always a glow around you. Your communication style is compassionate and friendly. Plus, you’re the go-to person in a crisis because you know how to put any situation in a softer, more forgiving light.
X-Pro II: You pick this filter because you refer to yourself as an expert, ninja or maven. You’ve spent the majority of your career telling people you know what you’re doing instead of showing them. You think putting this filter on your photos will make them look professional, but hey, shutterbug guru-don’t forget about the rule of thirds.
Mayfair: You always act in the best interest of your company. You back up all your company’s social media moves with research and facts. That’s why you’re using Mayfair; it’s the No. 1 filter choice of Fortune 500 companies. But loosen up your collar during this week’s happy hour, and see what happens if you pick a new filter for that grapefruit mocktail. Your followers might appreciate your authenticity.
Jessica Levco is project manager, writer and social media specialist at WriterGirl & Associates, where a version of this article originally appeared.