What’s wrong with Sheryl Sandberg’s ‘Ban Bossy’ campaign

The Facebook executive wants to do away with the word, but it will not change the harsh realities that women face in the workplace.

Ragan Insider Premium Content
Ragan Insider Content

Our modern day Rosie the Riveter, Sheryl Sandberg, is at it again with a new campaign called “Ban Bossy.”

It is a campaign that was launched as a collaborative effort between Girl Scouts USA and LeanIn.org to empower young girls to be leaders without the fear of being labeled “bossy.” She has some celebrities and/or notable women and men helping her to propel the reach of the campaign, including BeyoncĂ© and Condoleezza Rice.

As a woman who has two young girls, I appreciate the sentiment behind the campaign, but it ends there.

“An admirable attempt to change the conversation”

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.