When it comes to a budget wish list, communicators have one overwhelming priority
Lots of things are important, but an increase in budget would be best spent on increasing staff size, according to the 2021 Communications Benchmark Report.
What would you do with an increased communications-department budget?
That’s a question we asked part of the Ragan Communications Leadership Council’s 2021 Benchmark Report. The results—culled from more than 700 respondents—were fascinating. Respondents were allowed to select up to three of the following options. Which would you have chosen?
As it turns out, the results weren’t even close. It’s true that all kinds of budget constraints are perennial challenges for communicators, as are ever-present distractions and last-minute requests. They’re all impediments to effectively fulfilling the communications mission.
But the Benchmark Report results weren’t even close. For communicators, it was an easy choice. Close to 70% said they’d bring in reinforcements. More than 52% of respondents said they’d hire more full-time staff. A related option, hire more freelancers and contract workers, pulled another 16%.
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