Let me explain.
When I said you shouldn’t delete negative comments from your Facebook page, I was talking about legitimate comments.
You’re going to have customers who aren’t satisfied with your products, services, customer service, etc. And sometimes they’re going to rip into your company on your Facebook page. I still say that in those legitimate situations you shouldn’t delete comments. You should embrace those opportunities to solve problems for your customers.
So when is it OK to ban fans from your Facebook page?
1. The fan promotes another business. You can’t have people promoting other businesses—especially competitors—on your Facebook page. That’s just not good for business. It’s your Facebook page, and people shouldn’t spam it with ads for other companies.