When online is better than face-to-face

In-person interaction doesn’t always deliver a better result than online communication.

In-person interaction doesn’t always deliver a better result than online communication

Last month, I needed to change a number of flights at very short notice. A relation had died and I needed to get home. I was in the top tier of my loyalty program for Aer Lingus, the airline I booked the flights with. I rang the special number I was given.

The person who took the call was very polite and, yes, there were seats available but I would have to pay an awful lot more for them than the original fare. I had no choice but to accept. That’s the way it is with airlines. When an emergency occurs they sympathize with you by absolutely ripping you off.

Anyway, I arrived at the Athens airport to find out that none of us were actually booked on the flight. Panic. I went to the support desk where I was told that there were some seats left but that they couldn’t access them. They gave me a number to call. I called and waited for at least 15 minutes. Then I had a crazy idea. I whipped out my laptop, went online, and was able to book some seats on aerlingus.com. The people behind the desk were not able to do this, strangely enough.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.