Election Impact on Communications Teams
When Taylor Swift released her 2025 album “The Life of a Showgirl,” a wave of posts claimed the album promoted far-right ideology, with users pointing to lyrics, merchandise and far-right signals. Research from behavioral-intelligence startup GUDEA later found the narrative wasn't organic. Genuine fans defending Swift against the accusations ended up amplifying the false narrative further, showing how a seeded falsehood can convert into real, organic discourse.
Manipulated narratives don't need mass belief; they need enough volume to bait real audiences into amplifying them, often unintentionally. Once a brand, executive or public figure is politically visible, they're a target for exactly this kind of manufactured discourse.
Join us for this FREE webinar where GUDEA Chief Strategy Officer Jonathan Sperber, and strategic advisor and private consultant Greg Schultz will discuss what comms teams need to do in these situations, including monitoring for coordinated inauthentic activity before responding, resisting the instinct to "correct the record" reflexively, and building relationships with researchers or platforms who can verify whether a controversy is organic before mounting a response.
You’ll learn:
- How to spot coordinated information attacks.
- How politics and elections have a risk of hurting brands.
- How information can be manipulated in a high-intensity time period.
- How your corporate reputation can be targeted by sophisticated researchers.
- And much more.
