How to Build a Connected Frontline Workforce in 2026
Frontline employees keep organizations running — yet most internal communications strategies are still designed for desk-based workers. According to new research from Ragan Communications and Interact, only 1% of communicators say they are very effective at reaching frontline employees. The result is a persistent frontline communication gap: critical updates are missed, information is hard to find, and frontline teams feel disconnected from the organization’s goals, priorities and culture. As organizations plan for 2026, this gap has become one of the most pressing challenges in employee experience and internal communications.
Join us for this FREE webinar as Ragan and Interact will explore how organizations can build a truly connected frontline workforce, moving beyond high-level theory to focus on practical solutions. Drawing on original research insights, industry trends and real customer examples, the discussion will provide a clear framework that internal comms, HR and digital workplace leaders can apply immediately. In this webinar, you’ll learn:
- How to identify and address the root causes of ineffective frontline communication.
- What a frontline-first communication strategy looks like in practice.
- Which channels and content approaches work best for deskless and distributed teams.
- How to reduce information overload while improving reach and clarity.
- Practical steps to improve frontline engagement in early 2026.
