Over half of consumers think companies do more harm than good - but most of them also believe that corporations can do something about it. In the digital age, brand and corporate trust is eroding at an accelerated rate - so now more than ever, it's important for communicators to rebuild trust in the brands and companies they represent.
But how do you building trust while maintaining profit?
Investis Digital's guide, "How to Build a Trusted Brand with the 4Rs: Responsibility, Reputation, Recruitment and Reach" answers that question and steers communicators through four key areas:
- managing a corporate / brand Reputation that resonates widely
- demonstrating Responsibility with ESG, CSR, D&I and Sustainability initiatives
- Recruiting and retaining talent with comms that build an innovative and inclusive culture
- Reaching your audiences in the right place at the right time
Download the free guide today and learn how to build The 4Rs into your own comms plan.