PR, Media & Communications Industry Report
Are you using generative AI effectively in PR and communications — or are governance gaps and misinformation risks putting your credibility at risk?
In today’s fast-moving communications landscape, teams are expected to create more content, move faster and protect brand trust — all while navigating rapid AI adoption. But many strategies still lack the policies, training and oversight needed for high-stakes communications work.
The real opportunity comes from using generative AI with the right guardrails — combining efficiency with accuracy, transparency and human oversight.
In the “PR, Media & Communications Industry Report: GenAI Adoption, Governance, and Reputation Risk,” LexisNexis delivers practical insights to help leaders understand how AI is being used across the industry — and what organizations need to do to use it responsibly. Based on global research, the report explores adoption, governance and reputation risk.
This practical guide will help you:
- Understand how PR and communications teams are using generative AI.
- Identify key risks, including misinformation and reputational exposure.
- Recognize gaps between AI use, confidence and control.
- Improve governance with stronger policies and oversight.
- Implement validation processes and human checkpoints.
- Build a more credible, effective approach to AI in communications.
Whether you’re refining your AI strategy or improving content workflows, this report will help you move forward with greater clarity and confidence.
Download the free report now to adopt generative AI more responsibly and protect your organization’s reputation.
