See What's Coming: Building an Anticipatory Comms Strategy
Communications leaders are under growing pressure to anticipate risk, not just react to it. But most programs aren’t built for that job. Only 17% of CEOs say their communications teams are “very equipped” for today’s volatile environment, and being too reactive is the number one challenge cited by leadership. Many teams have adopted AI to speed up monitoring, drafting, and reporting, but speed hasn’t translated into foresight. The result is a widening gap between organizations that see risk coming and those still finding out from the headlines.
Join us for this FREE webinar where Kate LaVail, PhD, will show communications leaders how to close that gap. Drawing on real-world case studies, she will unpack why anticipatory advantage comes from a system, not a single tool: the intersection of data depth, AI capability and organizational alignment. Attendees will leave with a practical framework for auditing their own data sources, building escalation and decision frameworks, and positioning communications as a strategic intelligence function.
You'll learn:
- The components of true anticipatory advantage: data depth, AI capability and organizational alignment.
- How to read early warning signals across regulatory filings, financial disclosures, NGO reports and policy forums before a narrative hardens.
- How to build escalation pathways and decision thresholds so intelligence reaches the people who can act on it.
- Four practical, sequential moves for shifting a communications function from reactive to anticipatory.
- And much more.
