Taking A Stand (or Not):

An internal and external communications rubric to determine if brands and organizations should speak out on issues/events.

Determining if, when and how to speak out on social issues is top of mind to every brand and organization. The decision-making process around that is murky and confusing for many.

Many organizations have made public statements; others are reluctant to wade into issues around social justice and diversity equity and inclusion, to name a few.

If you’re grappling with the answer, you’re not alone.

The guidance in this report from Ragan’s Communications Leadership Council, “Taking a Stand (or Not)” walks you through the decision-making process to determine if and when to speak out.

You’ll learn:

  • When to speak up
  • What consumers want to hear
  • The five-step decision-making process to guide whether you should respond or take action based on values of your organization and stakeholders.

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