An internal and external communications rubric to determine if brands and organizations should speak out on issues/events.
Determining if, when and how to speak out on social issues is top of mind to every brand and organization. The decision-making process around that is murky and confusing for many.
Many organizations have made public statements; others are reluctant to wade into issues around social justice and diversity equity and inclusion, to name a few.
If you’re grappling with the answer, you’re not alone.
The guidance in this report from Ragan’s Communications Leadership Council, “Taking a Stand (or Not)” walks you through the decision-making process to determine if and when to speak out.
- When to speak up
- What consumers want to hear
- The five-step decision-making process to guide whether you should respond or take action based on values of your organization and stakeholders.