Using Email for Effective Open Enrollment Communications

Getting employees to enroll for benefits is the communication equivalent of pulling teeth.

Pre-COVID, when we were all packed into offices, cafeterias and cubicles, it was a bit easier to communicate the importance of open enrollment in a multitude of forums and touchpoints. Now, with most employees working remotely, how can you get through to them—and get them to act?

A new guide from PoliteMail, “Using Email for Effective Open Enrollment Communications,” advises that your success in this endeavor hinges on:

  • Identifying your audiences
  • Increasing your frequency
  • Providing clear, concise messaging

According to PoliteMail, one-size-fits-all campaigns are doomed to fail. Instead, segment audiences into more specific groups, such as:

  • Employees new to your open enrollment process
  • Employees not enrolled
  • Employees already enrolled

You can drill down even further to identify:

  • Employees who enroll late
  • Employees with enrolled dependents
  • Employees self-enrolled

Beyond that, the onus is on communicators to craft concise, consistent messaging that inspires employees to act. Easier said than done, right?

Download your free guide today to prepare for a successful open enrollment campaign.

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