Whole Foods denies writing gay slur on cake, countersues pastor

The grocery store chain disputed claims that an employee wrote an offensive word on a Texas clergyman’s purchase. It has filed a lawsuit against him for reputational damage.

On the Internet, not everything is as it seems.

On Monday, Kaplan Law Firm uploaded a YouTube video that showed Jordan Brown, an openly gay Texas pastor, accusing Whole Foods of writing an offensive word on a cake he had purchased.

In the video—which was shot on April 14—Brown shows off the seemingly unopened box and cake, which has “Love Wins” written across the top accompanied by the derogatory term:

On Tuesday, Brown tweeted a picture of the cake:

LOVE WINS FAG. That’s not the cake I ordered, @WholeFoods and I am offended for myself & the entire #LGBT community pic.twitter.com/cuxuv6mL3G

— Jordan D Brown (@PasJordanBrown) April 18, 2016

Whole Foods immediately disputed the claim and, after investigating, released an updated statement that said it has a policy prohibiting bakery orders with offensive language or images:

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