Whole Foods starts Twitter food fight

Dozens of Twitter users jump into the grocery store chain’s online kitchen to create innovative or funny concoctions.

It’s been a big few weeks online for Whole Foods Market. A rap song about keeping up appearances in a Whole Foods store parking lot hit 1.7 million hits on YouTube, and now the grocery store chain’s main Twitter account is aiming to catch fire again with its #WFMFoodFight hashtag game.

Here’s how @WholeFoods explained it in a series of tweets:

“It’s a fun way to share great ideas for delicious dishes, and it’s super easy to participate! Simply create a list of ingredients to use with the main ingredient that we choose and then name it! We’ll tweet our favorites and the one that gets the most RTs will be crowned #WFMFoodFight champion (until the next one happens).”

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