Social Media Who’s worth more to a brand: Facebook fans or Twitter followers? We’re taught at a young age the value and importance of sharing, but maybe tweeting is where your brand’s money should be, according to this infographic. By Alan PearcyMarch 19, 2012 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.