Why and how to use Snapchat for internal communications

Most of your employees have smartphones, and the spontaneous, visual nature of the platform makes it a natural for storytelling and staff engagement.

Ragan Insider Content

I’ve been spending more and more time on Snapchat.

I didn’t see the value in it initially, but as Snapchat keeps rolling out features, it’s become a key part of my daily social media activities.

Snapchat’s user interface is unlike that of any other social network. Story content is sorted by user and then chronologically. You can respond to individual snaps or view people’s stories. This is dramatically different from the algorithms and viewing experiences on Twitter, Facebook, LinkedIn and others.

Snapchat recently launched Chat 2.0 and is now a multi-function communication platform, including video chats, “phone calls” and audio notes-and the sound and video quality are quite good. It’s not perfect, but still impressive for an app. (Buffer has published a helpful post reviewing the Chat 2.0 features.)

Perhaps you don’t think your employees are on Snapchat. Have you asked them? Just look at the demographics and compare them against your own workforce.

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