Why and how you should be using pop-ups

Yes, they’re annoying—but they work. Here are statistics about their efficacy, as well as tactics to get the most pop for your investment.

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How do you feel about pop-up ads?

You think they’re annoying, I think they’re annoying, but out there in the real world, they’re incredibly effective.

Case in point: My colleague, Laura Petrolino, recalls that while researching a blog post, she clicked over to an article on Playboy.

A pop-up flashed on the screen:

Do you read the articles? Of course you read the articles! Here’s a free t-shirt that says, ‘I read it for the articles.’

She recalls: “It was clever, funny, and exactly what I was thinking at the time, ‘I am on Playboy, reading the articles.’ So it worked. And now I receive a daily email from Playboy—which does have good articles.”

Show me the data!

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