Maybe because they continue to gain influence among a growing audience
PRWeek and PRNewswire recently teamed up on a study that found 52 percent of bloggers consider themselves journalists. The last time they did this study, roughly one-third of bloggers felt this way. Why do more bloggers consider themselves journalists these days? For starters, it’s cool to be a journalist. That’s not the result of the study, that’s just my guess.
Regardless of your position on the topic, it’s clear that bloggers are gaining more influence. Audience size is growing for many, and collectively bloggers have a reach equal to or greater than traditional media across many categories. Bloggers and traditional outlets are both equipped with the ability to rapidly spread information across the Web at the same pace. But how credible is information from blogs?