Why companies should invest in reputation

It’s important to ‘build the brand,’ but time, money and resources are better spent on establishing trust and bolstering credibility.

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Reputation vs brand

Money can buy a lot of things and bolster your business in many ways.

However, cash can’t purchase a genuine shift in how you’re perceived—nor how much you’re believed.

As you craft a business strategy and forge a corporate identity, consider these insights, takeaways and crucial distinctions between “brand” and reputation:

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