Crisis Management Why controversies might be good for brands—study Consumers care about the positions company leaders take on the big issues of the day, but the fallout from taking a controversial stand usually blows over, a new study found. By Matt WilsonMay 21, 2013 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.