A recent report by Quartz Insights highlights a fundamental shift in the way we’re consuming news.
In its study of nearly 1,000 global executives, 60 percent said they read an email newsletter as one of their first three daily news sources—more than twice as high as news apps.
Furthermore, executives are highly likely to pass along useful content on a variety of platforms and devices, the study found. A whopping 91 percent said they would share work-related content via email if they deemed it valuable.
Not only are executives using email newsletters as their primary news source, but they are highly likely to share the content they’ve discovered through them—even more so than on social media, according to research we did in partnership with GMI Lightspeed.
Email is a direct path to the channel where people consume and share information.