Why email still reigns for engaging millennials

Yes, social media channels are important to Gen Y, but every account requires an email address. For direct communication with brand reps, email is the mode they prefer.

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There are many myths and misconceptions about millennials, and quite a few are downright negative:

Millennials are tech natives. Having grown up with gadgets, they are savvy about what advances in technology can bring to the table, and, some say, they are obsessed with social media.

Still, are they so engrossed with their social media and mobile tools that you ought to throw the bulk of your marketing budget in that direction to reach them? Apparently not. According to the latest research, when brands target the younger generation, often good old-fashioned email wins the day.

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Millennial communication preferences

Although principally aimed at unearthing financial trends among millennials, the Millennial Research Study from The Principal Financial Group revealed fascinating nuggets about their communication preferences:

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