Why one CEO doesn’t outsource social media

Caryn Seidman Becker, CEO of Clear, explains why she brought her social media work in-house, and why it’s much more effective than when it was run by an agency.

Caryn Seidman Becker, CEO of Clear, used to employ outside vendors to run her company’s social media efforts.

She quickly realized that was not the right strategy for her company. In this video, she explains why it was critical that social media efforts were brought in-house.

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