PR Why political scandals—at a distance—are valuable tools You can help your boss see the merits of effective crisis communication through these high-profile negative examples. By Daphne Gray-Grant@pubcoachJune 3, 2013 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.