Why PR pros should be part of your SEO and social media teams
The PR communicator is uniquely skilled in creating the content and strategy businesses need in the digital media ecosystem. Here’s how they can show their value.
Digital marketing is a puzzle that brands continue trying to solve.
Companies are sinking more money into paid search, and social media isn’t always the answer. However, all too often, they’re ignoring their secret weapon: the PR pro.
“PR is, in youth speak, a search and social marketing hack,” says Chris Bartley, managing director of Havas Life Medicom, one of Europe’s biggest health care creative, medical education and PR agencies.
How PR affects search
Much of search marketing equates to link building. It’s not enough for a PR or search marketing pro to secure an earned media mention. To make a real impact on a brand’s SEO, a link has to accompany the media placement.
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