Why PR writers should view artificial intelligence as a help, not a threat

Software programs can take on mundane tasks and provide more complex services, including proofreading and translation. Read on to see how this technology can lighten your workload.

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Artificial intelligence (AI) is making inroads in the professional world.

It will soon assume key duties for a variety of white-collar jobs, many predict.

Relax, PR pros; writers face less than a 4 percent chance of being supplanted by automation, according to a 2015 NPR survey.

AI can already produce straightforward news articles and complete many writing-related functions.  Still, AI technology will transform the writing process but almost certainly not replace writers.

PR professionals can take advantage of AI and machine learning to automate routine aspects of writing and editing and complete writing tasks faster, leaving more time for more strategic functions.

Artificial intelligence can complete these writing or writing-related tasks:


An upgrade of Google Translate in 2016 greatly improved its language translation capabilities. Previously, the tool would translate languages one word at a time, often yielding questionable and sometimes hilarious outcomes, says Ali Hale at Daily Writing Tips.

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