Why Southwest communicators don’t fear Southworst.com Experts say buying domain names for potential “gripe sites,” like YourCompanySucks.com, is due diligence for communicators. By Michael SebastianOct. 4, 2008 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.