Why Twitter brand pages are pointless

Some people say it will be a game changer. Those people are idiots. It won’t be a game changer, because nobody uses Twitter.com for tweeting, or at least they shouldn’t be.

I’m filled with my trademarked “Howler Monkey Angst.”

It’s not that Twitter is improving the site for its users that pisses me off; it’s that it has users.

As I type this rant, I’m well aware of the unreasonableness of my dismay. Twitter provides a service I love. I would describe myself as a power Twitter user and have developed a lot of great friendships. That said, it has been almost two years since I’ve used Twitter.com for tweeting.

I have three monitors, one of which is covered wall-to-wall with TweetDeck.

TweetDeck has six columns, with my main stream, mentions, my favorite list, direct messages, a search column (currently on #Buckeyes), and favorites. So why I am so upset that Twitter wants to get people to use its product?

It is because people who use Twitter for tweeting make themselves partially unavailable.

Let me explain.

A tweet scrolls across my “All Friends Column:”