Why video is a great way to engage staff

Internal video communication is on the rise. Here’s why—along with how and when to use it.

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If a picture is worth 1,000 words, a moving picture is worth much more: employee engagement.

There’s no doubt video is on the rise as a means of engaging staff. Seventy-one percent of communicators produce videos to communicate with employees, and 72 percent plan to increase their use of video, according to a survey.

“Communicators are competing for both [employees’] time and their emotional buy-in, with distractions from social media to the thousands of emails in an employee’s inbox,” says Mike Merit, vice president for customer success at Kontiki, a cloud-based provider of enterprise video solutions.

Unlike print or email, video is a way to show there are real people behind corporate communications and important messages, adds Scott Kallstrand, senior manager for internal communications at real estate firm Jones Lang LaSalle.

“Nonverbal cues, like facial expressions or gestures, can help convey a specific tone that is absent with email or traditional print communication,” he says.

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