Will Facebook Timeline eventually ‘revolutionize brand pages’?

The new profile design isn’t available for brands yet, but some are already taking advantage through personal profiles.

In a Tuesday blog post, Facebook announced that all its individual users would be switching over to its new Timeline profile. When Facebook launched the Timeline feature in December, engineer Paul McDonald described it this way: “Timeline gives you an easy way to rediscover the things you shared, and collect your most important moments.”

So far, Timeline is available only for individuals’ personal pages, not for brand pages. Many predict Timeline for brands is coming, though. And brands have already started taking advantage, through personal pages. For instance, Web entrepreneur Sean Parker’s profile prominently features the logo for the music service Spotify.

If Timeline does become available for brands, it would “revolutionize brand pages,” says Christine Campbell, program manager for SEO and social media at Resolute Digital. “The brand pages as they are now on Facebook are boring, [are] mostly text, and make successful user interaction difficult. Timeline’s focus on images and telling a true story will really help most brands get a better page out of the service.”

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