Will McDonald’s online campaign put food rumors to rest?

The fast-food chain’s new social media effort addresses growing questions, giving consumers an inside look at products and processes.

Customers can now find out what’s really in Chicken McNuggets or a McDonald’s trademark Shamrock Shake.

Tired of negative consumer opinion, online backlash, and months of declining sales (the worst since 2003), McDonald’s has launched a campaign called Our Food, Your Questions, which is intended to answer consumers’ inquiries and concerns about its products.

“In today’s 24/7 news cycle, people are looking for faster, more straightforward responses to their questions about our food,” Ben Stringfellow, VP of communications for McDonald’s USA, said in a statement.

Brand managers are soliciting questions through the brand’s Twitter and Facebook accounts, touting their ability to answer even the toughest or most controversial questions.

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