Will the new MySpace be worth your time?

With the promise of a new, improved version of the social media site, Justin Timberlake and other stakeholders aim to bring young music enthusiasts back to the fold.

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Last week, the social site’s new owners, which include pop singer Justin Timberlake, released a video showcasing the site’s soon-to-be-launched new look. The video led to considerable buzz from news websites. The Hollywood Reporter described the site’s new look as “slick,” and the new owners promised a music-centric hub for musicians and fans.

The new MySpace looks promising, but does that mean people who already have presences on Facebook, Twitter, Instagram, Pinterest—and any number of other social accounts to manage—will make room for another site, especially one that many have already ditched? Social media experts aren’t sure, and they don’t agree on whether brands should jump aboard in case MySpace once again becomes a leader in social media.

Why people might come back

“Social media is like a party,” says Internet entrepreneur Chris Sonjeow. “You only want to go to the party that has the best people. You also don’t want to be at the party where the parents are.”

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