Win over reporters in 10 steps

PR pros and journalists can have mutually beneficial relationships, but someone needs to take the first step. Here’s what PR pros can do to pave the way to amicability.

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I recently hit two career milestones.

First, I’ve been a monthly contributor to Muck Rack Daily for a year. Second, I made a major career change. My bio says I plan on doing big things, and this career change is another step in that direction.

As with many PR career changes, I’m faced with a new media relations frontier: new publications, reporters, pitches and writing styles.

Since I read and write for the blog that helps foster journalist/PR pro relationships, I decided to put everything I’ve read and written to the test.

Here’s a 10-step action plan for winning over reporters:

1. Research.

In the beginning, I’ll spend a lot of time researching publications and staff, looking for tone, writing styles and patterns. Most importantly, I’ll look for opportunities for both my client and reporters. As some of the smartest communication pros say, PR starts and ends with research.

2. Take advantage of Twitter.

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