Winning email newsletter focuses on just ‘Five Things’

Hunter Public Relations zeros in on the essentials to give readers a snapshot of social and online media—and grows its subscription rate by 10 percent monthly.

The best newsletters, email or print, tend to focus on doing a few essential things very, very well. “The 511,” a monthly e-newsletter from Hunter Public Relations, does exactly five things well. This one-page publication from the New York-based public relations agency offers a list of five bullet points on a single topic, from Pinterest to geosocial networking. The format is simple: “Five Things You Need to Know About …” It’s short, simple, and to the point, and it’s the winner in the Best Email Newsletter category in PR Daily’s Digital PR & Social Media Awards.

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