Writing your crisis comms playbook: Free guide reveals key techniques

Wondering how to prepare for your next crisis? Pick up tips and best practices for writing or updating your crisis playbook, from gathering the right team to rehearsing your response.

Ragan Insider Content

Your crisis could start with a data breach. Or a recall of your flagship product. Or as a tweet that becomes an avalanche of negativity on the Internet.

Wherever it begins, key to a successful response is preparation.

That means that long before the crisis breaks, you must write a communications playbook that lays out how your organization will respond. Learn how in this free guide from Nasdaq Corporate Solutions and Ragan Communications.

The guide, “How to Build a World-Class Crisis Communications Playbook,” details how to build a crisis response team, anticipate incidents you may face and rehearse for crises. The free guide is available for download here.

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