Your crisis could start with a data breach. Or a recall of your flagship product. Or as a tweet that becomes an avalanche of negativity on the Internet.
Wherever it begins, key to a successful response is preparation.
That means that long before the crisis breaks, you must write a communications playbook that lays out how your organization will respond. Learn how in this free guide from Nasdaq Corporate Solutions and Ragan Communications.
The guide, “How to Build a World-Class Crisis Communications Playbook,” details how to build a crisis response team, anticipate incidents you may face and rehearse for crises. The free guide is available for download here.