Social Media Yahoo using search trends to help reporters while bolstering its brand Reporters love trends—every media pro knows that. Learn how Yahoo provides and helps interpret search data to aid understaffed newsrooms in crafting stories. By Matt WilsonDec. 9, 2010 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.