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Year after year, employees in Verizon Wireless’ Midwest Area were crying for relief from a daily avalanche of email that filled their inboxes and buried them in irrelevant messages.
The promise of Yammer, a social network for business that allows colleagues to share information across teams and organize around projects, intrigued some leaders of the 15,000-employee area, but moving to adopt a new workplace communication tool was a daunting proposition.