Most of it is about what we should start doing or do more often. Very rarely do we hear what we ought to stop doing.
From the advice I’ve heard and things I’ve seen, I’ve put together a list of 10 things young PR pros should stop doing if they want to get ahead.
1. Not making mistakes. Time and time again, you hear some of the most successful people talking about what they learned from making mistakes. Yet we’re all afraid of making them. We should make plenty of mistakes—as long as they’re not the same ones over and over. By making plenty of different mistakes, we understand what works and what works better, and we learn a lot.
2. Playing it safe. Most successful PR campaigns—and ideas in general—come from being bold and innovative. If you work at an agency, it’s what clients hire you for. If you’re in-house, it’s what your colleagues rely on you for. Being the most junior person on the team doesn’t mean you should stifle your creative ideas or stay silent about a different way to tackle a challenge. It may give you—and your client or company—an advantage.