Your site’s nice, but is it necessary?

Content managers share their most effective techniques to improve their Web sites and gauge user needs.

Web site users are more than happy to share their opinions with you—so long as you provide the right tools. Consider the following ways to generate site feedback—and improve your site and its content:

• Post a feedback form on your site—and measure the success of your redesign.

The corporate communications staff at Questar Corp., relies on the results of an online survey to collect user feedback for its recently redesigned investor relations section. Here, users are encouraged to rate (i.e., very good, good, average, below average, poor) the site’s ease of use, content, appearance and experience.

“We’re using it to measure the success of the redesign,” says Suzanne Checketts, Web content coordinator. So far, most survey participants, close to 60 at last count, are happy with what they’ve found.

That comes as good news for Checketts and staff, who previously relied on Web site e-mails to generate feedback, much of which signaled the need for redesign.

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