Facebook, Twitter and Flickr augment the live experience for animal enthusiasts
Zoos and aquariums across the country are joining the online jungle to attract visitors.
Of the 221 institutions that are members of the Association of Zoos & Aquariums, at least two-thirds are using social media of some kind, and the number is growing continually, says Linda Cendes, a member of AZA’s communications team.
“It has provided a great way for zoos and aquariums to interact with their communities on a whole new level,” she said. “It’s not only to promote events and other activities, but a way to provide real-time updates to visitors, whether to announce a keeper talk or a closure due to inclement weather.”
For Potter Park Zoo in Lansing, Mich., outreach to visitors has been steadily increasing during the 17 months that Jake Pechtel has been on the job. Originally a producer and marketer of video games, Pechtel joined Potter Park Zoo when he got a job there updating its website.