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Brands use YouTube to create a storytelling presence

Companies making everything from motorcycles to microchips are getting eyeballs on their videos through the social site.
By Russell Working | Posted: December 28, 2012
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On Harley-Davidson’s YouTube channel a video details the brand devotion of the Latino bikers who call themselves “Harlistas.” Over at Intel , the company is using its YouTube channel to tell the story of two Chinese wedding photographers called Kitty and Lala . Once organizations had few video options other than ad buys on TV. Now they are broadcasting on their own YouTube channels and creating powerful brand voices, rather than a hodgepodge of uploads. “ read more...

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