People these days ignore banner ads.
Click-through rates have dropped drastically, and online businesses have been looking for new methods to grab your attention. The problem is that the Internet has changed how people discover and shop for things. People do research on Google, find out what their friends think on Facebook, and browse possibilities on Pinterest.
So, how does a business get attention these days? Many are turning to content marketing—with great results to show-in a crowded online advertising world.
The great thing about content marketing is that most businesses—big and small—can get started and become part of the conversation. They can make true connections with consumers and, more important, drive sales and leads for their products and services.
Anyone can get started without spending a penny, and great content produces long-term results. I’ve seen marketers bring in tons of business from articles written years ago. The only things you need are commitment and drive to build a content marketing strategy.
Still, it takes a long time to create content. There is no sense in creating great content to use only once and never see it again. Recycling content makes it easier to supply all the different channels you have to fill on a daily basis.