Masha Snitkovsky
Why influencer content creation is a partnership, not a sponsorship
The seismic shift back to authenticity will force some brands to sink or swim.
Content Marketing
Ragan Insider Ted Kitterman
As the pandemic subsides, content is more crucial than ever
PAN Communications’ Mark Nardone shares how the focus on content, voice and executive visibility is driving huge growth for the agency.
Eric Morley
5 tips for more effective brand communications in 2021
Tactics and platforms change, but bedrock storytelling principles remain. Follow these reminders to keep your messaging on point this year.
Laura Borgstede
6 reasons your content marketing program is struggling
It all comes down to strategy, calls to action and an effective measurement program.
Ragan Insider Ted Kitterman
Report: Digital strategy takes precedence in communicators’ plans for the future
In a survey for our recent Future of Communications virtual conference, participants share their priorities and concerns ahead of another year of uncertainty.
Tony Silber
Ragan survey: Brand storytelling increases in importance
And communicators are doing a lot more of it, too.
Ragan Insider Ted Kitterman
How COVID-19 made concise messaging even more crucial
There’s a place in your content mix for long-form pieces and deep dives, but brevity is what will hook new audiences.
Ted Kitterman
Infographic: Tips for creating ‘big rock content’
How do you ensure your content strategy will create something your audience can’t ignore? Here’s how you can take a big swing and repurpose your efforts afterward.
Meghan Madhavan
9 cognitive messaging mistakes to avoid
How you might be failing to engage the minds of audiences at this critical time.
Ted Kitterman
Infographic: Elements of the content marketing life cycle
What are the stages in the customer journey that your content must address? Consider these essential steps.
Meghan Madhavan
Girl Scouts’ content director on the 3 questions every brand should ask their audience
A look at how to identify and help solve cultural pain points of your audience and create a more equitable brand experience for diverse audiences.
Carolyn Lok
How Gen Z is shaping trends during COVID-19
For brand managers looking to bounce back post-crisis, a careful look at what young consumers demand is a crucial first step.
Ted Kitterman
Infographic: Tips for proving your content value during COVID-19
As organizations look to cut expenses during this economic downturn, here are some ways you can defend your content budget.
Abby Malik
Is your audience burned out? Listen to your data
As audiences become overloaded during this crisis with messages from every organization they ever gave their email address to, comms pros must discern when consumers are tuning out.
Ted Kitterman
UGC a great option for brands during the coronavirus crisis
Here are some tips for creating a call to action that gets your audience engaging and sharing your message rather than making you the butt of the joke.
