Dan Fries
3 healthy habits for marketers to cultivate in 2020
Work to become a trusted source of helpful industry information, get over the fear of asking for advice, and don’t be shy about refreshing old content.
Content Marketing
Katy French
9 keys to measuring content marketing success
Start by establishing what, precisely, you want to achieve. Then, identify specific KPIs, track your progress, and don’t be afraid to tweak tactics on the fly.
Robby Brumberg
Forecasting 10 hot marketing fads for 2020
Find out which content trends will ascend and what tactics are nearing an end.
Andy Crestodina
7 can’t-miss tactics for reader-grabbing headlines
Make specific promises, use numerals, ask questions, and put ‘impact’ words at the beginning.
Sammi Caramela
8 steps for building an effective content calendar
Formats, frequency, flexibility and follow-up are all essential to engaging your audience and meeting all your other content marketing objectives.
Sarah Goodall
16 essential elements of employee social media guidelines
Here’s how to establish iron-clad rules for acceptable online behavior—and head off disaster.
Daniela McVicker
7 signs your audience hates your engagement strategy
Your content marketing plan is a big investment of time and resources. What are the signs that your efforts and money are misplaced or mismanaged?
Ted Kitterman
Infographic: CMOs offer predictions for 2020
What are the biggest changes and trends that will hit the industry in the coming year? Marketing leaders share their forecasts in this handy infographic.
Dan Fries
9 steps for optimal content marketing
Setting goals, strategizing and conducting research are crucial underpinnings of creating and curating content that will engage your target audiences. Here’s what you need to know.
Ted Kitterman
Infographic: How to create content that produces results
Your marketing efforts aren’t just an exercise. Here’s how to make sure all your time and money are going toward measurable goals.
Amanda Clark
4 techniques to get extra mileage from a popular blog post
Your brilliant insights shouldn’t be a one-shot deal. Consider adapting them for video or reworking them as a guest post to extend your content’s reach—and SEO.
Frank Strong
Data-fueled research to guide blogging, marketing and webinar efforts
Whether you’re calculating year-end results or planning for 2020, benchmarks show where you stand—and which direction to go. Pluck insights from recent studies to shape your strategy.
Ted Kitterman
Infographic: 21 ways to create snappier content
All that writing and editing won’t do you any good if the final product doesn’t drive customer traffic and deliver substantial business results. Here are some tactics to make your content stand out.
Ted Kitterman
Infographic: A checklist to review once your blog post is published
You’ve done the research, writing, fact-checking and final editing, and you’ve uploaded your hard work to your website, but hold the confetti. You’ve still got some work to do.
William Comcowich
How marketers are wooing consumers with augmented reality
Many organizations are using the technology to give people a glimpse into the future—or, for museums and such, the past—to inform and to guide purchasing decisions. Is yours?
