A recent Sprout Social Index revealed that the majority of marketers are turning to their organizations’ team members to boost brand recognition, transparency and trust.
How your organization uses online networks depends on whether your business model targets consumers or other businesses. Here’s how the two groups differ.
A compelling subject line (that won’t send you into the spam folder), a clear call to action and clean copy are just a few of the musts for success.
These presentations key on crucial aspects of modern consumerism: ideas, choices and perceptions.
Running low on inspiration? Try one of these sources to develop new angles for your content creation efforts and bring in new readers.
Where do industry insiders see their work going in the coming year? Consider these insights when deciding how to update your approaches to online campaigns.
To create interactive content that gets results, start with a tantalizing title. Try to provide value for your audience, keep it short, and make it shareable.
All content marketers are hoping to have that rare success where your creation is shared again and again on social media. Here’s how to improve your chances.
From Buddha to Dr. Seuss, from Aristotle to Steve Martin, these insightful scribes offer wisdom and wisecracks about proper punctuation, coping with criticism, and beating writer’s block.
This surging group of consumers and business owners is a significant force in the U.S. economy. Here are several key strategies for marketers and brand managers to pursue.
To create interactive content that gets results, start with a tantalizing title. Try to provide value for your audience, keep it short, and make it shareable.
Responsive design is just one smart way to augment the user experience for visitors. Consider gamification and other engaging features.
The occasion has produced many offerings, including a tea set for hard cider, a commemorative fried chicken bucket and more.
Without that crucial payoff, you’ll lose the recipient—maybe just that once, but possibly forever. Limit your risk by focusing on their needs and wants. Here are a half-dozen approaches.
As more organizations embrace the strategy, brand managers across industries are looking to refine their techniques. See how your content type and posting frequency measures up.
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