Dan Fries
9 steps for optimal content marketing
Setting goals, strategizing and conducting research are crucial underpinnings of creating and curating content that will engage your target audiences. Here’s what you need to know.
Content Marketing
Ted Kitterman
Infographic: How to create content that produces results
Your marketing efforts aren’t just an exercise. Here’s how to make sure all your time and money are going toward measurable goals.
Amanda Clark
4 techniques to get extra mileage from a popular blog post
Your brilliant insights shouldn’t be a one-shot deal. Consider adapting them for video or reworking them as a guest post to extend your content’s reach—and SEO.
Frank Strong
Data-fueled research to guide blogging, marketing and webinar efforts
Whether you’re calculating year-end results or planning for 2020, benchmarks show where you stand—and which direction to go. Pluck insights from recent studies to shape your strategy.
Ted Kitterman
Infographic: 21 ways to create snappier content
All that writing and editing won’t do you any good if the final product doesn’t drive customer traffic and deliver substantial business results. Here are some tactics to make your content stand out.
Ted Kitterman
Infographic: A checklist to review once your blog post is published
You’ve done the research, writing, fact-checking and final editing, and you’ve uploaded your hard work to your website, but hold the confetti. You’ve still got some work to do.
William Comcowich
How marketers are wooing consumers with augmented reality
Many organizations are using the technology to give people a glimpse into the future—or, for museums and such, the past—to inform and to guide purchasing decisions. Is yours?
Gini Dietrich
Why and how you should be using pop-ups
Yes, they’re annoying—but they work. Here are statistics about their efficacy, as well as tactics to get the most pop for your investment.
Eddie Shleyner
7 key insights for consistently publishing your blog
Passion is important, but so are inertia, a workable format and knowing when to stop tinkering.
William Comcowich
Why PR and marketing pros should still blog
Some say blogging is passé, but compelling content still offers big benefits to organizations.
Robby Brumberg
How Miami International Airport reaches—and teaches—harried travelers
The airport’s content strategy offers lessons for communicators keen on cutting through the clutter for busy colleagues or customers.
Katy French
94 helpful, handy content marketing resources
If you’re looking for a trove of fresh ideas or useful tools, you’ve come to the right place. Read on for a hearty helping of creative inspiration.
Ted Kitterman
How to draw user-generated content from your fans
Your audience can help share, spread and shape your message, but authenticity is paramount. Here’s how to elicit purposeful, personalized pieces.
Amanda Clark
6 meaty content marketing metrics to monitor
Don’t waste your time on fluffy stats that don’t drive business results. Instead, track email subscriptions, dwell time and lead generation.
Ted Kitterman
Infographic: 71 stellar blog headline ideas
Looking to add heat to your content creation efforts? Here are potential title templates to help generate story ideas for your organization.
