Short of asking a lawyer, there are guidelines for avoiding legal jeopardy. We asked a copyright expert about all the things PR pros and clients can run afoul of when creating content.
Don’t stay stuck. Start crafting something that’s useful, timely or entertaining—or perhaps even controversial.
Whether your team needs help with web design, SEO, social media or video production, this list is bursting at the seams with helpful digital assets.
The promising digital media company that vowed to be a voice for millennials didn’t live up to its potential—despite scoring an interview with President Barack Obama. Here’s why.
The user experience is a crucial aspect of landing your message and keeping your audience coming back for more. Here are variations to attract a wider range of readers.
This ascendant, demanding cadre seeks authentic social responsibility from the companies it patronizes, but transparency and consistency are paramount. Here’s how to win their trust.
Is your blog full of sales pitches? Is it fine-tuned to the concerns and questions of your audience? How are you measuring success? Consider these strategic messaging essentials.
Non-text content is surging in popularity, but that doesn’t preclude you from extracting key nuggets for blog posts, nor even cross-pollinating your audio and visual projects.
Apart from the trusty double-ender, a few online options can deliver high-quality audio. Consider these possibilities.
If all you do is yap about yourself or your product/service, you’ll lose your audience in a hurry. Make it about their needs—and show, rather than tell—to engage readers and viewers.
The tech company was overtaken by Apple’s iPod years ago, but the brand still has a compelling story to share about its history with music lovers. Can nostalgia juice Sony’s bottom line?
For communicators looking to reach the millions of consumers in this powerful demographic, native ads offer a helpful advantage. Here’s how to get the most from your campaign.
Every good story has a protagonist, an antagonist and sense of revelation. Here’s how that translates to telling stories about any organization—even the dull ones.
Pore over these crucial branding, distribution and technology considerations before blasting out your next campaign.
You know that contributed articles are providing a boost, but PR pros must prove their value at every turn. Here’s what you should measure.
