Katy French
Ready to craft a content strategy? Answer these questions first
Pore over these crucial branding, distribution and technology considerations before blasting out your next campaign.
Content Marketing
Natalie Slyman
8 metrics to measure the success of a guest post
You know that contributed articles are providing a boost, but PR pros must prove their value at every turn. Here’s what you should measure.
Ted Kitterman
Survey: Micro-influencers offer big rewards for brand managers
Do those online celebrities with smaller followings really have the engagement that some industry experts suggest? New research offers insights for your next influencer campaign.
Carrie Watkins
Why content marketers shouldn’t overlook niche outlets
Marquee publications can build your brand awareness, but industry-centered coverage can be just as rewarding.
John Jantsch
5 tips for creating content without eating up your workweek
Whether you’re composing informative blog posts or penning emails to drive business objectives, these techniques can help you streamline the process without sacrificing quality.
Gini Dietrich
20 ideas for content that readers want to share
As many communicators turn to owned media to tell their organizations’ stories, it’s crucial to craft irresistible pieces that readers can’t wait to share.
Brendan Gannon
Infographic: Tips for crafting alluring headlines
This guide can help you grab attention, get more clicks and drive better results.
William Comcowich
10 tips for making website content easily accessible by voice search
With Siri, Alexa and other mechanized listeners helping consumers find everything from pizza to piñatas, marketers must tailor their online presences with an eye—and ear—to that trend.
Ted Kitterman
Infographic: 5 secrets for building captivating visual content
Eye-popping imagery elevates your marketing and communication efforts. Here’s how to help your creations stand out.
Amanda Clark
6 tips to spruce up your online content
Refresh your social media profiles, prune your email list, and polish up your Google My Business page to make it shine.
Brendan Gannon
Infographic: How to create content that will last
It’s great when your blog post, video or infographic gains rapid recognition online, but you’ll achieve sustained success if it isn’t solely focused on a fleeting topic. Consider these insights.
Robby Brumberg
21 keys to create an inviting, exciting website
Today’s fickle clickers simply won’t abide anything less than a seamless, lightning-fast user experience. Follow this guidance to enhance your online presence and avoid costly mistakes.
William Comcowich
7 guidelines for content marketers to craft winning listicles
The ubiquitous format has its detractors—but it also has legions of devotees. Success depends not just on matching the topic to your audience, but on making it digestible. Here’s a tip sheet.
Russell Working
10 tips for a killer content campaign
Is your pushy ‘me, me, me’ marketing failing to bring results? Cull more promising leads through better content. You’ll build a partnership valuable to both parties.
Ted Kitterman
Infographic: 7 common blog errors to avoid
Blog content is essential for building SEO, developing your reputation within the industry and educating new customers. Be wary of the missteps that can undermine your efforts.
