Tony Silber
Ragan survey: Brand storytelling increases in importance
And communicators are doing a lot more of it, too.
Content Marketing
Ragan Insider Ted Kitterman
How COVID-19 made concise messaging even more crucial
There’s a place in your content mix for long-form pieces and deep dives, but brevity is what will hook new audiences.
Ted Kitterman
Infographic: Tips for creating ‘big rock content’
How do you ensure your content strategy will create something your audience can’t ignore? Here’s how you can take a big swing and repurpose your efforts afterward.
Meghan Madhavan
9 cognitive messaging mistakes to avoid
How you might be failing to engage the minds of audiences at this critical time.
Ted Kitterman
Infographic: Elements of the content marketing life cycle
What are the stages in the customer journey that your content must address? Consider these essential steps.
Meghan Madhavan
Girl Scouts’ content director on the 3 questions every brand should ask their audience
A look at how to identify and help solve cultural pain points of your audience and create a more equitable brand experience for diverse audiences.
Carolyn Lok
How Gen Z is shaping trends during COVID-19
For brand managers looking to bounce back post-crisis, a careful look at what young consumers demand is a crucial first step.
Ted Kitterman
Infographic: Tips for proving your content value during COVID-19
As organizations look to cut expenses during this economic downturn, here are some ways you can defend your content budget.
Abby Malik
Is your audience burned out? Listen to your data
As audiences become overloaded during this crisis with messages from every organization they ever gave their email address to, comms pros must discern when consumers are tuning out.
Ted Kitterman
UGC a great option for brands during the coronavirus crisis
Here are some tips for creating a call to action that gets your audience engaging and sharing your message rather than making you the butt of the joke.
Ted Kitterman
Infographic: 9 content marketing metrics that matter
Are your messages leaving an impact or do they fall short? Here are the indicators that your efforts are achieving the desired result.
Jamie Knightley
The current crisis demands more external communication
Here is why the current business environment calls for scaling, not slashing marketing and PR efforts.
Bob Zeni
8 ways imagery makes your story more memorable
Here are some tricks for adding visual interest to your content to boost traffic and juice key metrics.
Beki Winchel
Google, Microsoft and Verizon challenge Zoom, retail sales decline to new low, and PlayStation launches ‘Play at Home’ campaign
Also: Land O’Lakes updates its packaging, Busch offers couples free beer for a year, your WFH photos, bringing farm animals to a meeting, and more.
Beki Winchel
Amazon shuts French distribution centers, Instagram tools for connection during COVID-19, and GIF use is up 33%
Also: Citi Group partners with &pizza to feed health care workers, how leaders can give employees hope during COVID-19, how influencers can help you weather the crisis, and more.
