Content Marketing

Ted Kitterman

Infographic: Tips for proving your content value during COVID-19

As organizations look to cut expenses during this economic downturn, here are some ways you can defend your content budget.

Abby Malik

Is your audience burned out? Listen to your data

As audiences become overloaded during this crisis with messages from every organization they ever gave their email address to, comms pros must discern when consumers are tuning out.

Ted Kitterman

UGC a great option for brands during the coronavirus crisis

Here are some tips for creating a call to action that gets your audience engaging and sharing your message rather than making you the butt of the joke.

Ted Kitterman

Infographic: 9 content marketing metrics that matter

Are your messages leaving an impact or do they fall short? Here are the indicators that your efforts are achieving the desired result.

Jamie Knightley

The current crisis demands more external communication

Here is why the current business environment calls for scaling, not slashing marketing and PR efforts.

Bob Zeni

8 ways imagery makes your story more memorable

Here are some tricks for adding visual interest to your content to boost traffic and juice key metrics.

Beki Winchel

Google, Microsoft and Verizon challenge Zoom, retail sales decline to new low, and PlayStation launches ‘Play at Home’ campaign

Also: Land O’Lakes updates its packaging, Busch offers couples free beer for a year, your WFH photos, bringing farm animals to a meeting, and more.

Beki Winchel

Amazon shuts French distribution centers, Instagram tools for connection during COVID-19, and GIF use is up 33%

Also: Citi Group partners with &pizza to feed health care workers, how leaders can give employees hope during COVID-19, how influencers can help you weather the crisis, and more.

Jonathan Rick

How your content looks is just as important as what it says

The best writers are also designers. Here’s how to help your copy have some wow factor.

Beki Winchel

Best Buy to furlough 51k employees, Carnival chief promises robust comeback, and Google reminds people to wash hands

Also: Ohio Department of Health’s video on social distancing racks up 20M views, no new emojis because of COVID-19, pitfalls of email marketing, and more.

Ted Kitterman

How brand managers can show authenticity on COVID-19

It’s important to show you care, without seeming to be opportunistic. Here are some tips for striking a balance.

Beki Winchel

Iger returns in Disney’s hour of need, AT&T’s wireless offer for frontline health care workers, and Pinterest’s heartwarming video

Also: DoubleTree and Disney Parks share signature recipes, ideas for content during COVID-19, crisis leadership tips from Aflac’s senior VP, the secret to outstanding tweets, and more.

Beki Winchel

Steak-umm earns praise for Twitter rant, Twitter’s CEO pledges $1B to fight COVID-19, and Lowe’s closes for Easter Sunday

Also: Google Maps highlights takeout and delivery options, Wendy’s connects with social media fans virtually, Foursquare shows changing consumer behavior, and more.

Beki Winchel

WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

Also: Matthew McConaughey joins senior living facility’s bingo game, Disney offers virtual magic, CBS drama focuses on pandemic, and more.

Beki Winchel

Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields

Also: Ad budgets face bigger decrease than during 2008’s recession, Berlin Cameron helps small businesses, Etsy encourages sellers to make fabric masks, and more.