There seems to be a lot of noise about the “death of the company blog.”
In a world with so many shiny balls to chase—such as Snapchat and Instagram—are blogs still viable? Important?
A few years ago, I did a comprehensive study of the best company blogs in America, and it’s time to reconsider this channel. What is the state of the art in company blogging? What are the best company blogs today?
I did a study of Fortune 500 blogging efforts and made notes on these categories:
Here are the best blogs at the Fortune 500 companies with an important note: The blogs at high-tech companies such as IBM, Google, Dell, Intel, Cisco and Microsoft are so good that they are in a category by themselves.
If I did a true “top 10″ list, the elite designees would be all tech blogs. It’s really unfair to rate those blogs with the rest of the pack. So here is a list of the best non-tech industry blogs from the Fortune 500 (in no particular order):