10 top tools for PR measurement

What you and your agency need from a measurement tool probably isn’t the same as what other pros need, but one of these gauges ought to help.

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Then there’s the question of what to measure: page views, followers, website visitors, average time on a site, impressions, “likes” and “unlikes,” retweets, mentions, your Klout score, search terms, etc. It’s a lot to deal with.

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