New data reveals gaps in and accountability for inclusion initiatives. Also, find out which types of trainings companies are prioritizing amid an ongoing reckoning on race.
The short video social media app has become extremely popular, and brands are looking to capture some of the audience that is flocking to the format.
To keep up with the competition, communicators should stay up on data privacy, audience targeting and next-generation measurement techniques.
The pandemic has made trust more important than ever. Here are some ways you can survey your stakeholders to see if your credibility is waning or waxing.
A top communicator from the jobs and recruiting hub shares how the company pivoted during the pandemic, how it measures success, and why it’s crucial to harness the power of brand ambassadors.
Analyze the scope of your current work, collect insights from employees, and let that raw feedback fuel your strategy moving forward.
Everyone wants to be perceived as true to their core values and mission—but are your efforts actually successful? Here’s how to measure your outputs.
Quarterly reports are a treasure trove of information for communicators and PR pros. Here’s how to find the data you need when analyzing the numbers.
Julie Spencer Washington shares how the health care giant is dispelling misinformation and changing minds through uplifting, targeted messaging.
Numbers, when used to tell a great story, can be your secret weapon in convincing skeptical audiences and driving key metrics.
Here are some ways you can ensure your targets are intrinsically linked to business goals, cementing ROI and proving the value of your work to leaders.
Glean takeaways from Progressive’s 2020 hiring initiative to get a better handle on proving your ROI.
Here’s how communicators can bolster their business acumen in 2021.
Expert Katie Paine shares the topics she is tracking in the new year and what that will mean for your measurement and brand reputation efforts.
An Italian study shows that communicators are poised to assume greater roles and responsibilities moving forward.
