Measurement

Gini Dietrich

7 crucial PR metrics to gauge

The author believes respect comes from robust measurement. She offers guidance on tracking more relevant benchmarks, such as improved margins, scale potential and increased revenue.

Wendy Marx

10 measurement essentials for PR

Execs want ROI for just about every penny. That’s easy if 26 cents of materials translates to 73 cents’ worth of product. Public relations is less tangible. Tap these metrics to show your value.