Upping your business acumen can increase your effectiveness and boost your authority. Here’s what you need to know.
Vanity metrics are ruining PR. Try using search engine key performance indicators for better measurement.
The update to the guidelines for measuring your communications programs includes greater inclusion, transparency and integrity.
Tell us how your job as a communicator has changed, including what’s working for you in this short survey. Use the results to benchmark your efforts.
Organgefiery’s Mike Kuczkowski shares how his team worked with a client to quantify the success of various communications channels for messages to employees.
The global managing director for the leading resource for measuring communications shares her best measurement, management and martini advice.
Looking to prove your social media team’s return on investment? Become a strategic adviser to your senior leaders, not a numbers nerd.
COVID-19, race relations, financial crises—it’s more necessary than ever that organizations address these crucial issues. But how? A new roundtable allows communicators to trade tactics and best practices.
As audiences become overloaded during this crisis with messages from every organization they ever gave their email address to, comms pros must discern when consumers are tuning out.
Those who’ve responded to this crisis with empathy, generosity and genuine warmth have reaped profound reputational rewards.
Learn what matters in the ‘new normal’ and why frequent pulse surveys are key. You can’t succeed without engaged employees, so ‘test, test, and test some more.’
In a world dominated by paid campaigns and audience hyper-targeting across social media, is there still a place for industry benchmarking?
If you want to measure the impact of your efforts, make sure you’re collecting good data. Here’s how one communicator tackles the challenge.
Download a free webinar to learn which metrics matter right now, how to secure executive buy-in, and tips to showcase your results.
Here’s a roundup of the week’s crisis communication news for communicators.
