Russell Working
How to benchmark your PR
Many organizations aren’t getting the most from their metrics. A new report outlines just what you should benchmark—and what benefits you will gain.
Measurement
Wendy Marx
10 measurement essentials for PR
Execs want ROI for just about every penny. Tap these metrics to show your value.
Ilana Plumer
6 metrics to track when measuring digital PR
Are your online efforts paying off? Here’s how to gauge the metrics that really matter.
William Comcowich
PR metrics and analytics: 10 trends to watch in 2019
Gathering data is fine, but deriving salient insights requires more than counting raw numbers. Consider these pressing realities and emerging approaches as you steam into the new year.
Russell Working
How to boost PR measurement through benchmarking
It’s essential to gauge your work against consistent standards. Here’s expert advice on how to benchmark like a champ.
Russell Working
Tips from Google for revving up—and measuring—your content momentum
Google’s business isn’t limited to search engines. What are the lessons of its major content marketing machine?
Arianne Williams
7 tips for better PR measurement
It’s increasingly important for communicators to prove the value of their efforts. Here’s the data that can help you show off for clients and boardrooms.
Russell Working
5 ways email metrics bolstered internal comms success
Data covering who was opening, reading and engaging with messages at FireEye, a cyber security company, prompted a change in approach, which boosted efficiency.
Taral Patel
How can data improve your storytelling?
A deluge of analytics can sink your narrative, but communicators who shun numbers are missing a big opportunity.
Katie Harrington
How communicators can use Google Analytics to target audiences, measure and more
Here’s how you can use the tool to reveal information about your website’s visitors and show how campaigns perform, which you can use to shape future messages and boost your efforts.
Kristen Wells
3 ways to gauge internal communication success
Closely monitor your click-through rates, track turnover, and measure your impact on employee engagement.
Erika Heald
14 KPIs that PR pros should be tracking
These key performance indicators reflect the efficacy of your campaigns. Here’s how to tap into these vital metrics to hone your efforts and prove your worth to top-tier executives.
William Comcowich
7 ways to ensure you get and keep clean data for PR metrics
Measuring information, especially figures culled from the web, can be challenging. Corrupted or irrelevant numbers can undermine even your most diligent efforts. Here’s how to proceed.
Brian Pittman
4 measurement mistakes to fix now
Having trouble tracking metrics and monitoring ROI? Here are four helpful tips to show the worth of your work.
Ted Kitterman
Infographic: How communicators can make the most of Google Analytics
Website optimization might seem like the purview of coders and digital engineers, but Google’s data provide powerful insights about the success and reach of your content.
