Ragan Staff
How better measurement skills could land you your next promotion
Become a data analytics expert by participating in this hands-on conference in May.
Measurement
William Comcowich
Survey: Recruiters seek PR pros with metrics-analysis skills
Measuring campaigns’ ROI, once an afterthought—if any thought at all—has become a core competency, especially in hiring managers’ eyes. How do you measure up?
Domenica D’Ottavio
10 crucial metrics to measure your pitching efforts
Here’s what you should be tracking to prove ROI and meaningful results.
Ragan Staff
Voice your opinion! Take our internal comms measurement survey
Want to know your fellow communicators’ measurement preferences, obstacles, successes and more? Tell us yours, and we’ll take the industry temperature and send it along to you.
Russell Working
To rev up internal engagement, think like a marketer
Applying tactics that range from launching an intranet campaign to reorganizing the newsletter, Ellie Mae boosted internal engagement.
Matt Raven
Why measuring social media ROI still stumps PR pros
Is the native analytics within social media platforms really telling you all you need to know? Here’s how to measure the true affect of your efforts.
Amanda McClay
Why you must meticulously track internal communication initiatives
What gets measured gets managed—and funded.
Erika Heald
14 KPIs that PR pros should be tracking
These key performance indicators reflect the efficacy of your campaigns. Here’s how to tap into these vital metrics to hone your efforts and prove your worth to top-tier executives.
Katie Robbert
How to use data to guide your 2019 planning
Your year-end strategy sessions won’t seem so daunting if you stay on top of data collection and measurement. These tools and tactics can help you analyze your effectiveness and set a course.
Russell Working
How to measure your PR
Many organizations aren’t getting the most from their metrics. A new report outlines just what you should benchmark—and what benefits you will gain.
Russell Working
How email metrics better engage employees
Are you getting the most out of your internal email metrics? A new guide explains how three firms—including travel giant Expedia—are mining data for better results.
Wendy Marx
10 measurement essentials for PR
Execs want ROI for just about every penny. Tap these metrics to show your value.
Ilana Plumer
6 metrics to track when measuring digital PR
Are your online efforts paying off? Here’s how to gauge the metrics that really matter.
William Comcowich
PR metrics and analytics: 10 trends to watch in 2019
Gathering data is fine, but deriving salient insights requires more than counting raw numbers. Consider these pressing realities and emerging approaches as you steam into the new year.
Russell Working
How to boost PR measurement through benchmarking
It’s essential to gauge your work against consistent standards. Here’s expert advice on how to benchmark like a champ.
