William Comcowich
Crucial PR measurement trends for 2020
Prep your team—and your budget—for an increased focus on social responsibility and greater integration across departments.
Measurement
Katy French
9 keys to measuring content marketing success
Start by establishing what, precisely, you want to achieve. Then, identify specific KPIs, track your progress, and don’t be afraid to tweak tactics on the fly.
William Comcowich
PR metrics and analytics: 10 trends to watch in 2019
Gathering data is fine, but deriving salient insights requires more than counting raw numbers. Consider these pressing realities and emerging approaches as you steam into the new year.
Michelle Garrett
What lies ahead in 2020? Predictions from 20 PR and comms experts
Were scant days away from a nascent decade, and key voices have salient insights to offer. What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement?
Ted Kitterman
How job seekers can prove their strategic prowess
Increasingly, hiring partners and team leaders are looking for candidates who can be a trusted advisor and business consigliere. However, it’s hard to show those intangibles on a CV.
Ted Kitterman
What PR pros mean when they say ‘business acumen’
Much has been made of financial literacy and business prowess, but what specific skills are industry leaders talking about? A study picked Page Society members’ brains for a consensus.
Tiffany Guarnaccia
In an ever-changing landscape, how do we prove the value of PR?
Measurement is crucial, along with understanding new tech and adopting an agile mindset.
Ronn Torossian
Where CMOs are spending their budgets
How are marketing honchos looking to invest their time and money? Here’s what PR pros should know to stay competitive.
Neil Garrett
3 ways to measure your internal podcast’s impact
Set measurable, meaningful objectives, and present substantive results to win executive buy-in.
Ted Kitterman
Meredith’s Jill Davison: ‘No better time for us to have an impact’
The PR and communications veteran shares insights from her career with the audience at Ragan’s Future of Communications Conference. Despite the challenges, her outlook is optimistic.
Russell Working
IBM expert: Comms pros must become data scientists
Communicators must embrace their role as strategists, storytellers and scientists to succeed. Data is at the heart of it all.
Amanda Clark
6 meaty content marketing metrics to monitor
Don’t waste your time on fluffy stats that don’t drive business results. Instead, track email subscriptions, dwell time and lead generation.
Katie Delahaye Paine
Unclear on execs’ business objectives? Set your own, and start measuring
You can’t benchmark your campaigns’ effectiveness against thin air, and if internal bosses or external clients offer fuzzy goals—or none at all—identify sensible, relevant mileposts for yourself.
William Comcowich
Analytics make TikTok more attractive to marketers
The enhancement to the increasingly popular video site gives brand managers a way to gauge the traction their posts get. Here’s what you need to know.
Erika Heald
Why overarching KPIs are crucial for your mission and brand
Global organizations require some region-specific distinctions, but not at the expense of your overall goals and reputation. Setting overarching standards can keep everyone on track.
