Amanda McClay
Why you must meticulously track internal communication initiatives
What gets measured gets managed—and funded.
Measurement
Erika Heald
14 KPIs that PR pros should be tracking
These key performance indicators reflect the efficacy of your campaigns. Here’s how to tap into these vital metrics to hone your efforts and prove your worth to top-tier executives.
Katie Robbert
How to use data to guide your 2019 planning
Your year-end strategy sessions won’t seem so daunting if you stay on top of data collection and measurement. These tools and tactics can help you analyze your effectiveness and set a course.
Russell Working
How to measure your PR
Many organizations aren’t getting the most from their metrics. A new report outlines just what you should benchmark—and what benefits you will gain.
Russell Working
How email metrics better engage employees
Are you getting the most out of your internal email metrics? A new guide explains how three firms—including travel giant Expedia—are mining data for better results.
Wendy Marx
10 measurement essentials for PR
Execs want ROI for just about every penny. Tap these metrics to show your value.
Ilana Plumer
6 metrics to track when measuring digital PR
Are your online efforts paying off? Here’s how to gauge the metrics that really matter.
William Comcowich
PR metrics and analytics: 10 trends to watch in 2019
Gathering data is fine, but deriving salient insights requires more than counting raw numbers. Consider these pressing realities and emerging approaches as you steam into the new year.
Russell Working
How to boost PR measurement through benchmarking
It’s essential to gauge your work against consistent standards. Here’s expert advice on how to benchmark like a champ.
Russell Working
Tips from Google for revving up—and measuring—your content momentum
Google’s business isn’t limited to search engines. What are the lessons of its major content marketing machine?
Arianne Williams
7 tips for better PR measurement
It’s increasingly important for communicators to prove the value of their efforts. Here’s the data that can help you show off for clients and boardrooms.
Russell Working
5 ways email metrics bolstered internal comms success
Data covering who was opening, reading and engaging with messages at FireEye, a cyber security company, prompted a change in approach, which boosted efficiency.
Taral Patel
How can data improve your storytelling?
A deluge of analytics can sink your narrative, but communicators who shun numbers are missing a big opportunity.
Katie Harrington
How communicators can use Google Analytics to target audiences, measure and more
Here’s how you can use the tool to reveal information about your website’s visitors and show how campaigns perform, which you can use to shape future messages and boost your efforts.
Kristen Wells
3 ways to gauge internal communication success
Closely monitor your click-through rates, track turnover, and measure your impact on employee engagement.
