Ragan Insider Justin Joffe
A measurement and evaluation strategy your executives will love
Measurement and evaluation are a complete, end-to-end solution that starts with research.
Measurement
Justin Joffe
Building better business fluency through communications
A preview of Ragan’s newest report, “Building Business Fluency: Making the Case for Communications as a Business Driver”
Tarek Kamil
DE&I data: Unveiling insights for inclusive excellence
The challenges and rewards of data-driven DE&I work.
Ragan Insider Justin Joffe
Bucketing your internal comms KPIs for maximum impact
We chatted with three internal comms experts about how to make measurement sexy for each audience.
Ragan Insider Justin Joffe
How to get started with comms measurement
Communicators who measure can both prove their value and improve their strategy.
Sara Axelbaum
3 tips to turn DE&I data into thoughtful initatives
Thoughtful initiatives help shape workplace culture — something that industry peers, job candidates, and employees all take seriously.
Allison Carter
Using data in your planning and evaluation strategies
From planning to evaluation, Ketchum’s Mary Elizabeth Germaine is all about the numbers.
Ragan Insider Ragan Staff
Ragan research shows internal comms audits are infrequent and uncommon
It’s time to reevaluate the effectiveness of your comms measurement.
Ragan Insider Justin Joffe
What to include in your comms project scorecards
Because communicators with analytic acumen are better than able to speak strategically about their work and its results.
Ragan Staff
How to build a strong remote culture through individualized employee communications
To create a sense of community, Monster prioritized the individual employee.
Ragan Staff
Read the executive summary from Ragan’s 2023 Communications Benchmark Report
The annual survey asked nearly 1,000 communicators across industries how they’re overcoming obstacles and shaping strategies. This is what they said.
Ragan Insider Justin Joffe
How to act on employee feedback
These steps can help you move from listening to action.
Ragan Insider Justin Joffe
7 steps to creating a measurement dashboard
Before you start measuring, you’ll need to set definitions, get a consensus and more.
Isis Simpson-Mersha
6 questions with: Muck Rack’s Linda Zebian
Senior Director of Communications and Community at Muck Rack Linda Zebian shares her concerns about news organizations shrinking and what tool she enjoys for brainstorming.
Ragan Staff
VIDEO: How young communicators can use data to inform their campaigns
We chatted with Maddie Simko, senior account supervisor at Marina Maher Communications as part of NextUp, a video series highlighting the brightest young minds in comms.
