Bart Donda
6 steps to a robust comms audit
Analyze the scope of your current work, collect insights from employees, and let that raw feedback fuel your strategy moving forward.
Measurement
Ragan Insider Katie Delahaye Paine
How to measure your organizational authenticity
Everyone wants to be perceived as true to their core values and mission—but are your efforts actually successful? Here’s how to measure your outputs.
Ragan Insider Matt Ragas and Ron Culp
3 major types of financial statements comms pros should know
Quarterly reports are a treasure trove of information for communicators and PR pros. Here’s how to find the data you need when analyzing the numbers.
Ragan Insider Robby Brumberg
How Trinity Health’s ‘It Starts Here’ campaign is boosting vaccine awareness in underserved communities
Julie Spencer Washington shares how the health care giant is dispelling misinformation and changing minds through uplifting, targeted messaging.
Jennifer Gehrt
Using data to fuel more robust and persuasive messaging
Numbers, when used to tell a great story, can be your secret weapon in convincing skeptical audiences and driving key metrics.
Ragan Insider Cheryl Dixon
How business acumen helps set meaningful goals and objectives
Here are some ways you can ensure your targets are intrinsically linked to business goals, cementing ROI and proving the value of your work to leaders.
Julie Baron
A unique way communicators can measure impact
Glean takeaways from Progressive’s 2020 hiring initiative to get a better handle on proving your ROI.
Cheryl Dixon
Making a plan to develop your business fluency
Here’s how communicators can bolster their business acumen in 2021.
Katie Delahaye Paine
What trends will shape the future of measurement?
Expert Katie Paine shares the topics she is tracking in the new year and what that will mean for your measurement and brand reputation efforts.
Alessandra Mazzei
How the pandemic is revealing the indispensable value of employee communication
An Italian study shows that communicators are poised to assume greater roles and responsibilities moving forward.
Katie Delahaye Paine
How to reimagine your measurement toolkit for the ‘next normal’
In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools.
Robby Brumberg
How communicators can improve financial literacy—and secure a better seat at the table
Upping your business acumen can increase your effectiveness and boost your authority. Here’s what you need to know.
Vicky Zeldin
7 tips to conduct an efficient communication audit
Determine the scope of your plan, then evaluate your past pieces. After gathering candid employee feedback, craft your strategy.
Ragan Insider Ted Kitterman
Report: Digital strategy takes precedence in communicators’ plans for the future
In a survey for our recent Future of Communications virtual conference, participants share their priorities and concerns ahead of another year of uncertainty.
Ragan Insider Tim Vaughan
9 steps for developing your internal communications plan
There’s plenty of work involved, but the payoffs are important: efficiency, collaboration, budget dollars and, potentially, a seat at the decision-making table.
