Increasingly, hiring partners and team leaders are looking for candidates who can be a trusted advisor and business consigliere. However, it’s hard to show those intangibles on a CV.
Much has been made of financial literacy and business prowess, but what specific skills are industry leaders talking about? A study picked Page Society members’ brains for a consensus.
Measurement is crucial, along with understanding new tech and adopting an agile mindset.
How are marketing honchos looking to invest their time and money? Here’s what PR pros should know to stay competitive.
Set measurable, meaningful objectives, and present substantive results to win executive buy-in.
The PR and communications veteran shares insights from her career with the audience at Ragan’s Future of Communications Conference. Despite the challenges, her outlook is optimistic.
Communicators must embrace their role as strategists, storytellers and scientists to succeed. Data is at the heart of it all.
Don’t waste your time on fluffy stats that don’t drive business results. Instead, track email subscriptions, dwell time and lead generation.
You can’t benchmark your campaigns’ effectiveness against thin air, and if internal bosses or external clients offer fuzzy goals—or none at all—identify sensible, relevant mileposts for yourself.
The enhancement to the increasingly popular video site gives brand managers a way to gauge the traction their posts get. Here’s what you need to know.
Global organizations require some region-specific distinctions, but not at the expense of your overall goals and reputation. Setting overarching standards can keep everyone on track.
Industry pros say proving ROI to top executives is–or at least should be–your chief concern. Here’s how you can keep your value top of mind with your organization’s decision-makers.
Metrics, metrics, metrics. They can be daunting, but they’re essential for gaining a seat at the table. So is speaking the top executives’ language. Time to hone your math and verbal skills.
Is your boss demanding more accountability from your online outreach? Here are three tips to help you measure up.
It’s crucial that every communication initiative have merit and meaning. Finding viable metrics can be tricky, though. Try this approach to getting in sync with execs and proving your worth.
