Dave Manzer
How communicators can tap Google Analytics for measurement
Metrics can be elusive, but there are ways to identify and sift the data you need so you can justify a bigger budget—and get more clout in the planning process.
Measurement
Ted Kitterman
What the demise of Mic can teach us about content and metrics
The promising digital media company that vowed to be a voice for millennials didn’t live up to its potential—despite scoring an interview with President Barack Obama. Here’s why.
Ted Kitterman
Study: Proving value is the No. 1 concern for PR pros
Challenges the PR industry faces include time-wasting on data management, measuring success and getting bigger department and project budgets. However, many are hopeful for the future.
Ted Kitterman
Getting more specific with your PR measurement
If the Barcelona Principles need an update—and the industry can get more precise about which metrics matter—where should we start? Don’t throw your vanity metrics away just yet.
Shalon Roth
Which PR metrics matter, and how can you generate them?
As nearly three-quarters of industry pros struggle to measure their efforts for increasingly skeptical executives, attaining goals seems elusive—but identifying the right goals is crucial.
Ted Kitterman
Is it time to refresh the Barcelona Principles?
PR pros report that proving value to leaders remains a key concern, despite almost a decade applying the vaunted measurement guidelines. What changes should the industry consider?
William Comcowich
Is earned media on the way out?
Recent surveys suggest that paid, shared and owned media are rising in importance and impact, leaving earned media behind.
Russell Working
How metrics sharpen email comms at 3 organizations
Whether it’s a hospital closure or an all-faculty announcement, your message must reach its intended audience. Find out how email metrics help.
William Comcowich
3 approaches to marketing measurement
Is your campaign gaining traction or treading water? Consider these insights from a Google VP as you gauge and fine-tune your efforts.
Katy French
Ready to craft a content strategy? Answer these questions first
Pore over these crucial branding, distribution and technology considerations before blasting out your next campaign.
Ragan Staff
Report: Primary goal of internal comms is to engage, not inform
Surprised? In this Ragan benchmarking report, you’ll learn what else your peers are doing, how they rate their performance, and what their priorities and frustrations are.
Natalie Slyman
8 metrics to measure the success of a guest post
You know that contributed articles are providing a boost, but PR pros must prove their value at every turn. Here’s what you should measure.
William Comcowich
5 ways PR pros can identify and employ significant metrics
Establishing campaigns’ ROI is essential for grabbing top execs’ attention, elevating your budget and having a say in key decisions. Which benchmarks matter, though? Here are savvy insights.
Beki Winchel
Study: Marketers struggle to prove social media ROI
A recent report showed that digital marketers struggle to link online efforts to other business goals and campaigns throughout their organizations. They struggle to listen to their audience, too.
Beki Winchel
Report: Measuring PR’s value remains communicators’ top challenge
A Muck Rack survey reveals that media relations savvy remains the most powerful skill in PR pros’ toolkit, but proving value to executives remains a struggle.
