Roula Amire
Coronavirus Q&A email inbox soars in popularity among employees
A look at how real-time analytics from a dedicated email inbox about coronavirus helps guide communications outreach at Cognizant.
Measurement
Frank Strong
How to evaluate if your coronavirus message is necessary
Though some PR experts call for erring on the side of over-communicating, inundated and anxious audiences will appreciate any effort to avoid unnecessary outreach.
Beki Winchel
Instacart to hire 300K, how COVID-19 is changing social media habits, and Facebook offers small business resources during the pandemic
Also: Ford, GE and 3M collaborate on medical supplies, Twitter ramps up verification, Cadbury announced its new ‘spokesbunny,’ and more.
Melissa Burns
7 tactics to make the most of pay-per-click marketing
Despite a pivot toward content marketing, PPC can be cost-effective and quite successful—if you know its particulars. Follow these guidelines to save yourself money and aggravation.
Ted Kitterman
How PR’s value transcends media relations
Getting earned media hits is of great value to all organizations, but PR pros can do so much more to safeguard reputations and drive a conversation about their brand or client.
William Comcowich
Study: Most organizations lag in embracing data analytics
The McKinsey Global Survey finds an uptick in the deployment of data in business decisions, but often that’s an isolated event, rather than a consistent protocol. Comms can play a major role.
Katrina Gill
7 steps to getting leaders’ buy-in on a comms audit
The big bosses who dole out money for projects need more than your say-so. Come armed with hard data and a solid business case, enlist a strategic ally, and be judicious about your timing.
Katie Delahaye Paine
How PR pros can stand out in 2020
It’s going to be a wild ride. And with all the stories communicators can expect to compete with, it’s going to be more crucial than ever to know how to get in front of decision-makers.
Vicky Zeldin
7 tips to conduct an efficient communication audit
Determine the scope of your plan, then evaluate your past pieces. After gathering candid employee feedback, craft your strategy.
Vladimir Stupnikov
Why and how to use augmented reality to boost marketing efforts
To grab more attention in 2020, wow your audience with immersive, interactive technology that makes your products pop off the page.
Ted Kitterman
What is PR’s unique value for today’s company?
With all the changes in the last decade—from the rapid rise of social media to the slow demise of local newspapers—how can PR pros make their case for bigger budgets?
William Comcowich
Crucial PR measurement trends for 2020
Prep your team—and your budget—for an increased focus on social responsibility and greater integration across departments.
Katy French
9 keys to measuring content marketing success
Start by establishing what, precisely, you want to achieve. Then, identify specific KPIs, track your progress, and don’t be afraid to tweak tactics on the fly.
William Comcowich
PR metrics and analytics: 10 trends to watch in 2019
Gathering data is fine, but deriving salient insights requires more than counting raw numbers. Consider these pressing realities and emerging approaches as you steam into the new year.
Michelle Garrett
What lies ahead in 2020? Predictions from 20 PR and comms experts
Were scant days away from a nascent decade, and key voices have salient insights to offer. What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement?
