Dianna Booher
5 questions to ask about your internal comms strategy
If staffers are bored and your messaging’s ignored, take these steps to improve your communication.
Measurement
Brit Booth
3 ways to protect your marketing budget
Try these tips to consistently prove the worth of work.
Ted Kitterman
How employee-communications technologies are enabling ‘continuous listening’
Dramatically increased interaction on real-time connectivity platforms lets communicators collect vital data on the workforce’s state of mind.
Andrea Schwarzbach
Podcast measurement essentials
Mind these tips to track the progress and ROI of your audio program.
Ted Kitterman
How to measure your DE&I efforts
Avoiding vanity metrics, setting tactical goals and embracing qualitative feedback are key parts of evaluating your organization’s DE&I efforts.
Katrina Gill
Don’t let these 4 obstacles undermine your comms audit
It’s an ideal time to assess the state of your communications. Here are some arguments to overcome common excuses to avoid investing in the process.
Roula Amire
How Edmunds measures the quality of earned media
A look at how the consumer car shopping website quantifies media coverage.
Katie Delahaye Paine
How a PR pro changed the measurement landscape
A revelation about the importance of proving the value of PR led the author to create several businesses—and eventually reshape the way the industry approached metrics and analytics.
Ragan Insider Robby Brumberg
How communicators can improve financial literacy—and secure a better seat at the table
Upping your business acumen can increase your effectiveness and boost your authority. Here’s what you need to know.
Chris Dickey
Stronger PR reporting is hidden in keyword data
Vanity metrics are ruining PR. Try using search engine key performance indicators for better measurement.
Ted Kitterman
A first look at the Barcelona Principles 3.0
The update to the guidelines for measuring your communications programs includes greater inclusion, transparency and integrity.
Roula Amire
Take our survey: The State of Communication Summer 2020
Tell us how your job as a communicator has changed, including what’s working for you in this short survey. Use the results to benchmark your efforts.
Mike Kuczkowski
How to measure the efficacy of your channels
Organgefiery’s Mike Kuczkowski shares how his team worked with a client to quantify the success of various communications channels for messages to employees.
Diane Schwartz
AMEC’s Johna Burke: ‘It’s OK to not be OK all the time’
The global managing director for the leading resource for measuring communications shares her best measurement, management and martini advice.
Ragan Insider Russell Working
Offer strategy to leaders, not measurement datapoints
Looking to prove your social media team’s return on investment? Become a strategic adviser to your senior leaders, not a numbers nerd.
