I’m often asked how much content digital marketers should produce. My answer: It’s a lot.
Recommendations vary, but every day you should update your blog, post two to five times on Facebook, share about 15 pins on Pinterest, and tweet eight to 10 times. Every digital marketer has to be a content machine.
I find that the actual posting of content isn’t what takes time. It’s the creation process. This includes coming up with fresh ideas, researching the background, writing and producing the content, and then editing and polishing until it’s ready for prime time. I’ve learned that it’s helpful to have a routine and some clear processes to keep my content machine humming.