Who are millennials, and why should you care about them?
Millennials were born between 1980 and the early 2000s. They are heavy media consumers with multi-screen habits and a desire to connect on social media. In the U.S., millennials have $1.3 trillion in annual buying power.
It’s important to consider them when you market your brand online—especially when you create blog content.
Finding millennials is easy. They are online, consuming content and reading blogs. They also have varied interests and diverse backgrounds and are exposed to thousands of other messages a day. How do you turn them into loyal customers?
Here are 11 surefire ways to target millennials using one of their most trusted sources—blogs:
1. Segment your audience.