12 common misconceptions about content marketing

All content is not good content, and content marketing isn’t a newfangled trend. We’re busting these myths and more.

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I don’t know everything about content marketing. No one does.

Sometimes we are tempted to think we do, but there is always a lot more to learn.

The concept is constantly evolving, and we content marketers will strive to perfect it indefinitely. But currently, some people are promoting false ideas about content marketing and preventing others from succeeding.

Here is my list of misconceptions you should not fall for:

1. Content marketing is a new concept.

Hey, I am part of the hype. It makes me feel up to date and cool. Still, marketing with relevant content is neither new nor an invention of the Internet.

Selling content marketing as a new concept is dangerous, and can prevent you from learning from past examples. History allows you to do better in the future and build on past success.

2. Content marketing is digital.

As I stated before, content marketing has a long history. Businesspeople have been marketing with content for centuries without feeling the need to come up with a term for it. Content marketing strategies that businesses used long before the Web existed include:

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